SaaS Startup Launch Bootcamp
A 10-weeks accelerator program designed for early-age startups who have an exceptional idea and business model but need some motivation for taking their product to market. Through a combination of workshops, coaching calls, and peer-to-peer sessions, the focus of this program will work towards launching your product in the market by the end of the program.
Program designed for you, customized to your Business Idea.
We want you to be in full ownership of your dream business, therefore we don’t ask for equity in your business. Instead, we only charge a one-time minimal fee.
Program Schedule
- Review entire structure of the program (Methodology, tools and requirements).
- Review how this program will help you with your business or startup and meet all the leaders and mentors who will help you during the program.
- Participants will pitch their idea to the entire group with a small presentation and explain their vision and mission for the business.
- Feedback session: Outline the progress and pitch new proposals to be discussed for tips and insights.
- By the end of this week you will be able to outline the basic ideas and evaluate them. You will also be able to frame vision and mission for your company.
Deliverables
- Progress: Outline your business idea designed till date.
- Pitch: Prepare a one minute pitch for the mentors and founders for the feedback session with the help of the pitch template.
- Ideation: Make a catalogue of all the ideas you would like to pursue and all the variations you would like to test
- Interview: Interview at least 10 people to get a fair idea of your target market and their problems for framing the vision and mission of the company.
Market research is the most important part of any business and when it comes to the startup and initial phases of a business it is not secret that they face an uphill battle. During this week we will help provide insights on how to develop a market strategy and provide tips on how to do the due diligence and market analysis.
Deliverables
- Market Research – Utilize our market research template to collect accurate and available market information on the customer problems you are analyzing.
- Market Opportunity Analysis – This will help you analyze the market and give you the idea if your business is profitable or not.
- Founders will present any customer development progress to the Mentors to examine if they are pursuing a scalable business with a clear and actionable customer problem.
- You will choose an entire architecture with the help of the undermentioned worksheet.
- Mentors and people on the panel will guide you through a perfect roadmap according to your business.
We will guide you through all aspects of customers needs and expectations and help you connect them with the business and organization. The main focus is on understanding customer journeys, channel integration and fulfillment.
Deliverables
- Customer Interview: Develop a longer series of customer interview questions based on your initial interviews and key assumptions, with at least ten open-ended customer interview questions for each customer problem.
- Customer persona: With the help of the undermentioned tools create your customer persona
- Customer experience architecture: Map fluidity of customers’ needs and expectations, highlights major opportunities to have business impact and translates these into clear organizational capabilities.
During this week you will be able to choose the right KPIs according to your business goals and will analyze the current performance of the business with the help of them. We will set different sets of KPIs, some maybe short, some maybe long term and with the guidance of a panel you will review the progress and re adjust them. Aligning the KPIs with the metrics and checking the leading and lagging indicators.
Deliverables
- Key performance questions: KPQs basically identify the questions we need answers to before we then find KPIs that will help us answer those questions.
- Analyze data: Gather necessary data for KPIs and perform a gap analysis by comparing what data you would ideally like to have with what you already have.
- KPIs and Metrics: Determine the right methodology and frequency and assign ownership.
In this session, Mentors will analyze your existing branding and design, and also discuss how to develop an enduring brand and great user experiences. Create a brand logo and message for your brand.
Deliverables
- Competitor branding: Analyze and compare the name and branding of at least 15 companies with a competing offering, in a related industry, or with a similar value proposition.
- Name brainstorming: Use combinations of your naming words to develop a series of business names for the review of your peers.
- Name research: Research the availability of the combined words as a domain name and list the ones that are most available.
During this week teams will develop and professionalize the financial model based on the templates and guidelines. This will help them to realize the cash needs, forecast the revenue and future considerations for the business. Also during this session, mentors will analyze your business and financial planning from the perspective of an investor and will help you determine and give review on remaining issues and areas of improvement. Other topics will also be covered such as fundraising options and how to raise money.
Deliverables
- Prepare a Financial Model for the next 2 years. Financial model should be comprehensive and should give the investors the idea of your future business.
- Final investor pitch (update the investor pitch and include details also test the financial presentation on peers and mentors and update them based on the feedback and reviews).
- Deal room: Deal room is like the library for the future investor which will include all the files and documents for the investors along with legal documents as well.
- During this week mentors will provide the team with the feedback on their current go to strategy and what are the loopholes and what should be the plan and progress. Topics which will be covered are marketing, unit economics, customer acquisition and more.
- Mentors will provide Founders with feedback on their current growth, metrics, and strategy. Mentors will discuss various growth tactics, setting growth goals and milestones, communicating your startup’s growth progress and setbacks with stakeholders and advisors, and more.
Deliverables
- Marketing model: Create two models which will help your business to discover core lucrative market approach and it will also include your digital marketing model.
- Marketing messages: With the use of the template come up different marketing messages and test them with A/B test.
- Customer acquisition channel: Find out the best customer acquisition channels for your business which will help your business to push as much traffic as possible and also test the conversion rate.
- Unit Economics: Research any data on the standard Cost of Customer Acquisition (CAC) and standard Lifetime Value (LTV) for your industry and segment and compare and analyze against the metrics you have collected thus far.
- Growth plan and tactics: Update the growth plan, brainstorm 10 new ideas to increase the top of your funnel and provide a bulleted list of these Growth Tactics.
- Sales Funnel: observe your sales funnel and all the closed sales and measure each time allocated to each sale, conversion rate, financial spending in each funnel stage. Goal is to show quantifiable traction before the review meeting.
During this week mentors will provide the teams with a proper feedback session on their product and service. Experts in product development will also discuss best practices in product management, road-mapping, managing product teams, and more. We will also cover the topic of product portfolio development and management.
Deliverables
- Intellectual property: Examine the needs for patents with the help of guidelines and templates
- Product roadmap: Develop a first or updated product roadmap, using our guidelines and it will also cover the project plan and goals.
During this week mentors will provide the teams with a proper feedback session on their product and service. You will fine tune the schedule of releases in your product roadmap to be as simple as possible to test one hypothesis of the business, using our guidelines.
Deliverables
- Hotseat presentation: Prepare a presentation which will cover your progress which you have made until now and all the sufficient information that will help mentors to evaluate your progress and plans for your future product and services.
- Product testing or consumer testing: Conduct the research methodology to collect quantitative and qualitative information about consumer potential consumption, consumer behavior and preferences of the product.
Completing the Gridcamp SaaS Startup Bootcamp is an honor. The program is challenging, and the expectations are demanding.
Deliverables
In this final session, you will celebrate with your peers, friends and family, as well as select Mentors. Some Founders will also pitch to a live audience, and you will be officially onboard to all of the post-program resources and assistance the Gridcamp Mentor Team provides.
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